Logo de FreelancerCómo funcionaBusca trabajos Iniciar sesión Registrarse Publica un proyecto
Find Jobs
Hire Freelancers
Get Ideas
About
Resources
Your complete guide to hiring a programmer Must-know software development trends in 2019

9 SaaS development trends defining 2019

The demand for cloud application services is growing, and developers are scrambling to catch up. Stay ahead of the game by following these trends.
4 feb 2020 • Lectura de 4 minuto(s)
 Foto de portada

Software as a Service (SaaS) is on a major growth curve, and the industry is evolving to keep pace

Cloud application services are big business. SaaS tools are a part of daily life for enterprises, with organizations over 10,000 people using on average one SaaS tool for every two employees, according to Alpin.
The global SaaS market is seeing massive revenue growth. Gartner predicts global revenue for cloud application services will grow from $58.8 billion USD in 2017 to $113.1 billion USD in 2021.
With that growth comes added competition. If you're planning to develop a SaaS tool, you'll need to pay attention to 10 trends that are shaping the market in 2019.

1. SaaS goes vertical

SaaS has often focused on being an industry-agnostic solution to enterprise needs. A single SaaS tool is designed to work for any type of business, and at any scale. But many SaaS developers are now looking to go deep instead of wide.
Vertical growth for SaaS means picking a niche and providing broad solutions for that niche. In practice, it could mean SaaS developers work on applications to address more and more specific use cases rather than making applications for general use. Smart SaaS companies and developers can use this strategy to own a business vertical. It's a targeted approach, and could end up winning out over the spray-and-pray marketing of a single application for every industry.

Featured Work in Programming

Portfolio item image
Ticketing System
by jameer8879
Portfolio item image
Conversion PSD to HTML
by puneetjaini
Portfolio item image
WPF Agenda Scheduler
by amusto
Portfolio item image
Delphi Application to Consume SOAP
by qprotex

2. API gets integrated

Users increasingly want a customized experience. For SaaS companies, this means their businesses may want to pick and choose the features they utilize. API integration allows this to happen.
Expect to see more SaaS platforms offering their API as a way to integrate features into an enterprise's existing stack. This allows users to work in a white labelled UX while still taking advantage of the features they want from a SaaS platform and eliminating the features they won't use.

3. Pricing becomes sophisticated

SaaS companies are going to become more bespoke in their pricing models in 2019. This could mean devoting more resources to building subscription pricing models. It could also mean offering a pay-per-use model in addition to subscriptions.

4. The customer becomes key

Turnover for SaaS products far exceeds customer turnover. A 2019 report from SaaS company Blissfully found SaaS products saw a 43% turnover rate. Subscription models make SaaS products easy to adopt, but just as easy to abandon out of frustration.
Customer retention will be crucial in 2019. SaaS companies will have to put more emphasis on the end user experience. This means better educating customers on how to use SaaS platforms and how to streamline their normal processes. It also means creating excellent, intuitive products that don't confound the end user.
 

5. Product-led growth performs best

If you're unfamiliar with product-led growth (PLG), it's a concept that describes how companies scale. It means staking your growth on the value your product adds to the end user. And PLG companies will outperform in 2019.
This concept ties in well with the previous trend of increased focus on the end user. The more a SaaS product becomes an indispensable part of an enterprise's operations, the quicker it scales. One way to leverage PLG is by offering freemium models. As users integrate more and more of their daily tasks or data with your SaaS platform, they become more entrenched and bring on more adopters. PLG creates rapid scale, and keeps customers sticky.

6. AI makes SaaS smart

Artificial intelligence is becoming table stakes for good SaaS platforms. The goal of a useful SaaS tool is to help companies work more efficiently at scale, and AI provides a powerful tool to provide this functionality.
Chatbots are one of the main ways to integrate AI into SaaS platforms. It has tremendous potential not only for messaging, but for client management, sales management and task automation. Expect to see more AI integrated into SaaS in 2019.
 

7. Branding reigns supreme

Competition is fierce in the SaaS market. The average SaaS platform has 9.7 competitors . Great products are a bare minimum expectation for SaaS companies. Great branding is what will make you stand apart.
Slack built its branding through referral marketing by inviting key contacts to try their product and share it with others. They expanded on this to address business' pain points in intra-office communication. Building their brand has made Slack synonymous with enterprise messaging.

8. Content takes center stage

As the SaaS industry matures, we'll see platforms position themselves more as thought leaders and educators. And as competition heats up, SaaS marketers will need to grab the attention of lower intent consumers. This means ramping up their content marketing efforts.
A few SaaS companies already do this exceptionally well. SEO tools like Ahrefs and Moz have created content that's made them the reigning sages of inbound marketing, while Atlassian owns the conversation on workplace productivity with its content.
Expect to see more SaaS companies move into this arena, offering content to draw in top of funnel clients.

9. Smart SaaS does less

Following on both the trends of going deep into verticals and leveraging APIs, SaaS developers are looking to play to their strengths and develop "best in breed" solutions for specific problems rather than offer a massive, wide-ranging suite.
CIOs will increasingly move to an a la carte style of SaaS selection, putting the right tools in the right places rather than seeking all-encompassing solutions. This means smart SaaS developers should focus on nailing one major use case. Being the world's best solution for one issue will beat providing a middling solution for many issues.

Freelance Programming Experts

Avatar del usuario
Bandera de SERVEROK SOFTWARE @Netfreehost
40 USD / hour
5,0 (2118 comentarios) PHP Python Script Install Windows Desktop System Admin
Visit profile
Avatar del usuario
Bandera de Paris Pallas @ParisPallas
38 USD / hour
5,0 (679 comentarios) Proofreading Excel SQL Powerpoint Oracle
Visit profile
Avatar del usuario
Bandera de Miguel Angel F. @qprotex
100 USD / hour
4,9 (210 comentarios) PHP ASP C Programming Java JSP
Visit profile
Avatar del usuario
Bandera de Shivam P. @shivampanchal
20 USD / hour
4,8 (160 comentarios) PHP Java Python Visual Basic Graphic Design
Visit profile
 
 

Historias relacionadas

Must-know software development trends in 2019
Lectura de 5 min(s)
Your complete guide to hiring a programmer
Lectura de 13 min(s)
Fascinating game development trends in 2019
Lectura de 5 min(s)
Top trends in machine learning and AI
Lectura de 5 min(s)
7 tips for Java programming
Lectura de 5 min(s)

Mantente al día

Suscríbete a nuestro boletín para mantenerte actualizado en temas que importan.
¡Gracias por suscribirte! Mantente atento a tu bandeja de entrada para nuestra próxima actualización.
La dirección de correo electrónico ya está suscrita.
Vaya, algo salió mal. Por favor, intenta de nuevo. Si el problema persiste, ponte en contacto con soporte con la siguiente información de error: Código de error:

Habla con uno de nuestros Copilotos técnicos para que te ayude con tu proyecto

Recibe ayuda ahora

Artículos recomendados solo para ti

 Foto de miniatura de artículo How to build and launch a product in 6 foolproof steps
Launching a digital product like a web service or a mobile app can be scary. We'll show you the steps to success
18 min read
 Foto de miniatura de artículo The ultimate guide to building a mobile app
Got a great idea for an app? Need a new way to grow your business? We tell you everything you need to know about building a mobile app in 2020.
16 min read
 Foto de miniatura de artículo Building your business' website from the ground up
Learn the complete end-to-end process of building a successful website for your business in our comprehensive guide 
19 min read
 Foto de miniatura de artículo Funding your startup
A million dollar business idea is useless if it remains written on a napkin. Learn the best ways of securing funding to build your dream.
26 min read
Usuarios registrados Total de empleos publicados
Freelancer ® is a registered Trademark of Freelancer Technology Pty Limited (ACN 142 189 759)
Copyright © 2022 Freelancer Technology Pty Limited (ACN 142 189 759)
Cargando visualización previa
Permiso concedido para Geolocalización.
Tu sesión de acceso ha expirado y has sido desconectado. Por favor, inica sesión nuevamente.