Egyptian Arabic Learning App "Mashi" Logo

Pendiente

Premio:

€750 EUR

Participaciones recibidas:

1222

28 días, 19 horas por adjudicar

Descripción

Participaciones

Archivos

MASHI — Logo & Brand Identity Brief Mobile app for learning spoken Egyptian Arabic | Freelance design engagement | Delivery: 7 days 1. Project summary We are launching Mashi, a mobile application (iOS and Android) that teaches spoken Egyptian Arabic — the everyday dialect actually used in Cairo and across Egypt — rather than Modern Standard Arabic. We need a complete primary logo, app icon and minimal brand identity system, ready for App Store and Google Play submission. 2. The name The app is called Mashi. In Egyptian Arabic, "mashi" (ماشي) is one of the most-used words in daily speech: it means "OK", "fine", "agreed", "it works" — and literally, "walking / going". It is a word every learner hears on day one. The name is therefore about progress, momentum and everyday fluency. The mark should feel like forward motion and ease, not like an academic institution. The wordmark is set in Latin script: "Mashi". Arabic script may be used as a secondary or supporting element, never as a decorative accident (see Section 6). 3. Deliverables # Item Format 1 Primary logo — horizontal lockup (icon + wordmark) AI or SVG + PNG 2 Secondary / stacked lockup AI or SVG + PNG 3 App icon — standalone, legible at 1024 px and 29 px SVG + full PNG size set 4 Monochrome, inverted and greyscale versions SVG + PNG 5 Mini style sheet: colour palette (HEX/RGB), typography, clear-space and minimum-size rules PDF, 2–3 pages 6 All editable source files, full commercial rights transferred AI / Figma / SVG 4. Target audience • Expats, professionals and students living in, moving to, or working with Egypt • Travellers, and heritage learners with Egyptian family background • Mainly 25–45, international, English-speaking, paying subscribers • Positioning: practical, kids and adult, credible. This is a serious yet colourful learning tool with a friendly voice — not a children’s game and not a corporate language school. 5. Tone and visual direction • Modern, clean, confident. Simple enough to be memorable at icon size. • Warm and approachable • Should read as specifically Egyptian, not generically "Middle Eastern". • Avoid the clichés: genie lamps, magic carpets, ornate arabesque borders, speech bubbles with flags. • Welcome, if handled with restraint: a nod to Arabic letterforms, Egyptian street/sign typography, or the idea of motion and walking implied by the name. • Colour: your proposal. It must survive dark mode, greyscale and a crowded home screen. Avoid the saturated green/blue already owned by the main competitors. 6. Hard constraints • If Arabic script appears anywhere in the mark, it must be correct, correctly connected and legible to a native reader. No decorative pseudo-Arabic, no reversed, disconnected or mirrored letterforms. Native or fluent verification is required before delivery. • The app icon must remain recognisable at 29 × 29 px. No fine detail, no thin hairlines, no small text inside the icon. • The mark must be clearly distinguishable from Duolingo, Babbel, Pimsleur, Mango Languages, Rosetta Stone and Kaleela. • Must work in both LTR and RTL layout contexts. • Must comply with Apple App Store and Google Play icon guidelines (no transparency in the app icon, correct safe-area and corner-radius handling). • Fonts used must be licensed for commercial use, or open source. State which fonts you used and under which licence. 7. Process, concepts and timeline Total duration: 7 calendar days from award. We ask for 3 initial concepts and 2 revision rounds on the selected direction — three distinct ideas explored properly, rather than many superficial variations. Milestone Deliverable Day Payment Kick-off Award, brief call or written Q&A Day 0 — M1 — Concepts 3 distinct logo concepts, presented on a neutral board + at icon size Day 3 50% Feedback We select one direction and give consolidated written feedback Day 4 — Revision Revised selected direction (2 rounds available) Day 6 — M2 — Final All final files, style sheet, source files, rights transfer Day 7 50% 8. Budget Fixed price: paid in two milestones of 50% when first set is approved, 50% at the end. Please do not bid on an hourly basis. 9. What to include in your proposal • 3–5 relevant portfolio pieces — ideally app icons and/or bilingual or multi-script identity work. • Two or three lines on how you would approach this specific brief. Generic copy-paste proposals will not be reviewed. • Confirmation that you can meet the 7-day timeline. • Confirmation of full IP and commercial rights transfer on final payment. • How you will verify any Arabic script (native speaker, collaborator, or your own fluency). • Answer this so we know you read the brief: in one sentence, what should this logo NOT look like? 10. Notes • AI-generated or stock-template marks delivered without genuine editable vector source will be rejected. • Concepts must be original and clearable for trademark registration; we may run a search before final acceptance. • All material shared under this engagement is confidential until public launch. very basic initial ideas attached Questions before bidding are welcome for more details

Destacado

Garantizado

Concurso principal

Habilidades necesarias

Adobe Illustrator

Adobe Photoshop

App Design

Creative Design

Graphic Design

Icon Design

Logo Design

SVG

UI / User Interface

Visual Design

Formatos de archivo aceptados

gif, jpeg, jpg, png

Tablero de aclaración
No se permite el spam, la autopromoción ni la publicidad.

Md Fahimalam

@mdfahim9alam

hace 1 hora

Dear contest holder please check #1527 I hope you like this design

Md Fahimalam

@mdfahim9alam

hace 1 hora

Dear contest holder please check #1527 I hope you like this design

Alaa

@alaahammad3772

hace 3 días

#1464 مصري As an Egyptian, I have a deep understanding of what “Mashi” actually means and how naturally it is used in everyday Egyptian speech. One thing that stood out to me throughout the submissions is how much AI-generated work appears to have misunderstood the name: almost every concept interpreted “Mashi” literally as “walking,” completely missing its real Egyptian meaning . In several cases, even the Arabic lettering itself was incorrect or poorly constructed. I truly hope the competition is judged carefully, with attention to the meaning and cultural context behind the brand—not simply how polished an AI-generated image looks. The winning identity should be built around a genuine understanding of Mashi, with a thoughtful visual concept and a distinctive, relevant color palette rather than the predictable cliché colors already seen across many entries.

Carl

@HeatonBDesign

hace 6 días

CH, before you engage, you're going to get Many HUNDREDS of entries and most will be AI generated, 99% AI. These scammers paste your competition brief into an image generator and submit within 5 seconds. No craft, no skill, no human thought. Real hand crafted design takes genuine time and creativity, and that investment always shows in the work. This is why so many entries look nearly identical, the AI is entirely dependent on your words and has no creative ability of its own. Multiple entries submitted rapidly one after another are another clear giveaway. IF ENTRIES LOOK THE SAME AND COME IN FAST, YOU'RE LOOKING AT AI. ALSO PLEASE NOTE!!! AI-generated images carry zero copyright protection, leaving any third party free to replicate the design, which could lead to legal disputes over ownership or usage rights down the line.

@naimhosen5

hace 9 horas

Hello, Please review #1363 Unlike many AI-generated submissions, this design has been thoughtfully developed from scratch, ensuring originality, clarity, and brand value. The final artwork is 100% vector, print-ready, and fully editable. #OriginalArtwork #VectorLogo #ProfessionalDesign I look forward to your feedback and will gladly adjust the design if required. Thank you.

@naimhosen5

hace 9 horas

@naimhosen5

hace 9 horas

Karim

@karimatchoo

hace 11 horas

#1783

Karim

@karimatchoo

hace 5 días

Dear Contest Holder, please take a moment to review the complete presentation #831. I would really appreciate it if you could look through all the concepts, applications, and logo variations before making your decision.

Md Abdul

@gafurgfx

hace 11 horas

Dear contest holder I would like to confirm that I am fully agreeable to all of your requirements. If selected as the winner, I am prepared to deliver all necessary graphics in the required formats and to work closely with you through any number of revisions or iterations needed to achieve the final result. I am committed to ensuring everything meets your expectations and would be grateful for the opportunity to move forward and complete the project to a high standard.