Brand Refresh and Brand Identity

Estado: Closed
Premio: $8880
Propuestas recibidas: 1
Ganador: multishacks

Winner

Resumen del concurso

JOB 1 - BRAND DESIGN
1.1 - MASTER LOGO REFRESH Scope of Work:
- Refine current English “Habitual” (see attached) logo and tagline “Growth through Habit”:
- Typography
- Colours
- Size and scalability
- Correct and Incorrect usage * (to be part of the Brand Guideline)
- logo to work as stand alone on square or circle icon

To ensure consistent look & feel throughout all Habitual communications Guideline (English version):

I. Introduction
- Habitual Missions Statement

II. The Brand
- Brand Positioning
- Target Segment (Master + 2 Sub-Brands)
- Brand Equity Pyramid

III. Logo x 3 (Master brand + 2 Sub-brands)
- Master logo
- Description of Sub-brand logos
- Tagline
- Logo permissions (guidance and limitations based on Job 1.1 and 1.2)
- Clear space
- Minimum size

JOB 2 - BRAND IDENTITY GUIDELINE

IV. Corporate Colors (Master brand + 2 Sub-brands)
- Primary colors
- Secondary colors
- Color palette

V. Corporate Typefaces (Applicable to all 3 brands)
- English Font type
- For headline, sub-headline, body copy. Primary and secondary font types - Typefaces licensing fee to be responsible by client (if any)

VI. Correct and incorrect logo applications
- Examples of correct use & incorrect use

VII. Photography Styles
- Examples of correct photography styles
- Examples of incorrect photography styles

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Comentarios del empleador

“I am already looking to keep Dicky on for regular work - professional, hard working and very diligent. Thank you.”

chrisgarvey1, Hong Kong.

Principales propuestas de este concurso

multishacks Indonesia

1

Tablero de aclaración pública

rislambigc88
- 4 años atrás
#extended
- 4 años atrás
Varulv
- 4 años atrás
Hello Mr. Chris, please check entry #863 Thank you.
- 4 años atrás
Sarower914
- 4 años atrás
Please check my Entry #868
- 4 años atrás
mdshahinbabu
- 4 años atrás
Please increase your contest time....................
- 4 años atrás
Varulv
- 4 años atrás
Hello Mr. Chris, please check entry #863 Thank you.
- 4 años atrás
Organizador del concurso
- 4 años atrás
Hey all. Thanks for all your input. Right now there are potentially 3 pitches I would consider. They are being considered as they have shown pitch pack experience, have asked good questions and created good looking work. If you have specific questions about the pitch I am happy to talk to you. I won’t respond to ‘what do you want me to change’. Thanks once again for your time and designs.
- 4 años atrás
1. iah5a2bc036243b8
  - 4 años atrás
  Do you have any plans to run this contest for more time, Chris?
  - 4 años atrás
2. Organizador del concurso
  - 4 años atrás
  I don’t but if I feel I am not comfortable with any of the offers I may re run a new contest with a more limited scope.
  - 4 años atrás
Organizador del concurso
- 4 años atrás
That is the last public post, I do encourage you to read the posts below and the brief in detail.
Thanks
Chris
- 4 años atrás
wakilahmedpallab
- 4 años atrás
#804
- 4 años atrás
goldenrose3264
- 4 años atrás
Hello CH, Please check my entries and let Inbox have any comments??
- 4 años atrás
Raju1357
- 4 años atrás
I am sorry to say that your instructions are very much confusing. If you are looking for someone who has worked with brand packaging before i can show you some of my previous projects.
- 4 años atrás
1. Raju1357
  - 4 años atrás
  https://www.instagram.com/dev.graphicsuniverse/
  
  This my instagram page: I hope you will find what you are looking for.
  
  www.graphicsuniverse.com
  
  This is our official website
  - 4 años atrás
2. Organizador del concurso
  - 4 años atrás
  Thanks for the link. Appreciate your comments.
  Sorry if the request is confusing, i am asking for a lot! If it does not make sense I am happy to clarify specific areas of it.
  - 4 años atrás
Organizador del concurso
- 4 años atrás
To be considered you must
1. Show me previous brand pack you have created
2. Show me in design you have ideas for brand pack.

I will automatically reject those who do not know what a brand pack is or if I have to explain what a brand pack is.

Thanks for the entries all
- 4 años atrás
Ver 1 mensaje mas
1. shahalom12250
  - 4 años atrás
  If you help me a little.
  - 4 años atrás
2. Organizador del concurso
  - 4 años atrás
  It’s more than just logos. As there are several parts to the project I am not looking at anyone who just submits a logo.
  Please be clear on the project and show me examples of parts of the project description
  - 4 años atrás
kingberr
- 4 años atrás
What do you mean by sub-brands ? what are the other logos that we have to create
- 4 años atrás
1. Organizador del concurso
  - 4 años atrás
  It’s more than just logos.
  Please read the contest description.
  There is several parts to this job and I am not even looking at proposals that’s simply share one logo.
  - 4 años atrás
idesigndesires
- 4 años atrás
Hi,
When you say brand pack, do you mean you want a brand design template?
- 4 años atrás
1. Organizador del concurso
  - 4 años atrás
  All details of what I want are in the contest description. Am happy to clarify parts of this but I feel the description is quite comprehensive.
  - 4 años atrás
creativedurjoy
- 4 años atrás
you don't know what you need that is the problem
- 4 años atrás
1. Organizador del concurso
  - 4 años atrás
  Thanks for your input
  - 4 años atrás
gagamba
- 4 años atrás
working on it
- 4 años atrás
1. Organizador del concurso
  - 4 años atrás
  ??
  - 4 años atrás
2. Organizador del concurso
  - 4 años atrás
  That was meant to be a thumbs up. Thank you
  - 4 años atrás
henrik2390
- 4 años atrás
#709 Hi CH please check this
- 4 años atrás
MariaDesigne
- 4 años atrás
Please check #700 thanks
- 4 años atrás
mdshahinbabu
- 4 años atrás
I am working...................
- 4 años atrás
Organizador del concurso
- 4 años atrás
It’s night time here so I’m switching off.

I will only award the project if I can see previous brand pack work (made by yourself ?) or a sample of ideas.

Not expecting a finished project.
- 4 años atrás
Organizador del concurso
- 4 años atrás
I need to see entries acknowledge more than just the logo design part of the pitch. Please share some thoughts on fonts, texts, colours based on pitch.
- 4 años atrás
Ver 1 mensaje mas
1. iah5a2bc036243b8
  - 4 años atrás
  And if possible extend the contest time a bit.
  - 4 años atrás
2. Organizador del concurso
  - 4 años atrás
  Imran - i am willing to award on partial work, i need to understand if creators have experience and understand what i need rather than a perfect logo from the off.
  - 4 años atrás
Organizador del concurso
- 4 años atrás
Hi all, I’m not expecting complete work to win the contest but I do need to see you understand the brief - either can share previous Brand packs you have created or can share a sample of what you have in mind.

Logo only is not enough to win the contest.
- 4 años atrás
j4alm
- 4 años atrás
another question:
do you want us to stick to the company's mission statement/goals when making the branding book? Also we don't have to stick to the sailing analogy when designing, right?
- 4 años atrás
1. Organizador del concurso
  - 4 años atrás
  I’m open for suggestions.
  I would like the logo to represent our goals of self improvement and social connection.
  No need to stick to the sailing analogy.. again open for creative suggestion for sub brands
  - 4 años atrás
2. Organizador del concurso
  - 4 años atrás
  Do you have precious examples of branding books you have created?
  - 4 años atrás
Sarower914
- 4 años atrás
please check my Entry #549
- 4 años atrás
gopiranath
- 4 años atrás
please check #528
- 4 años atrás
Organizador del concurso
- 4 años atrás
Notes
- do not use blue (it is a cold colour)
- please have read pdf to get an idea of who we are
- am liking deigns which show connection to development, improvement, growth, support
- the H that looks like two people holding hands was very creative.

Please do show more than just the logo, I need a designer who Understands the complete package.

Any logo only designs I will simply reject
- 4 años atrás
j4alm
- 4 años atrás
hi there just got a question:
to be clear, you want a logo, a brand book (similar to the pdf with explanations of brand strategy) plus some website mockups? Let me know if I am correct.
Cheers
- 4 años atrás
1. Organizador del concurso
  - 4 años atrás
  Almost correct - the PDF is background information to help designers understand who we are and what we do and who we do it for.
  
  The brand book has no example but would cover the list in the original pitch.
  
  No need for website mock ups
  
  Most important is updated logo with user guidelines for different formats and brand book.
  - 4 años atrás
saidurrahmanniku
- 4 años atrás
please check #251
- 4 años atrás
gagamba
- 4 años atrás
#guaranteed
- 4 años atrás
shakil71222
- 4 años atrás
Hello sir, please check #392
- 4 años atrás
mdmafug410
- 4 años atrás
CHECK #381
- 4 años atrás
mdmafug410
- 4 años atrás
CHECK #380
- 4 años atrás
ShawonDesigns
- 4 años atrás
Sir please #guaranteed this contest.
- 4 años atrás
Organizador del concurso
- 4 años atrás
Please read attachment
- 4 años atrás
aleemjara
- 4 años atrás
Please Check#301
- 4 años atrás