Design a logo for an online luxury giftbox business

Estado: Closed
Premio: $90
Propuestas recibidas: 29
Ganador: shel2014

Winner

Resumen del concurso

We are looking for a logo for a company called "Love from Florence"
Love from Florence is a online gift box store - specializing in beautifully presented gift boxes, containing thoughtful, high quality items for mums-to-be and babies.

The logo needs to be
1. ELEGANT & REFINED
The contents of the gift boxes will be beautifully soft, luxurious, neutral coloured, natural fabrics, organic, bespoke
2. EMOTIONAL RESONANCE
Receiving a gift box from Love from Florence will delight the recipient, opening the box will be an experience in itself, unwrapping and discovering the contents will make the recipient feel loved. When you receive this gift box you know someone is thinking about you and loves you :)
3. SIMPLICITY & ORIGINALITY
Instantly recognizable, everyone wants to receives a gift box like this, the elegant simplicity of the logo reflects art, creativity, love, nature, luxury
4. ATTENTION TO DETAIL
This is what the brand is all about - the box, the products, the personalized note

Other things ....
FORMAT
We require
1. Full logo - A combination of text "Love, from Florence" and icon. The icon should be simple, use clear lines and recreate well if very small - think online mobile phone resolution. Open to creative ideas here.
2. Initials - A working of the initials LFF - to be used on stickers, ribbon etc
3. At the end of the contest the winner will provide the RAW graphics material (PSD, AI etc.) files for online & print.

COLOUR
The colour palette needs to work well on a white background - preference for neutral shades - gold, grey, brown, black than colour

ON THE USE OF MOCK-UPS
Please supply the following
1. Clean white background (no mockup)
2. Mockup of website - top right corner - MOBILE PHONE RESOLUTION - use any online store type format
3. Mockup on a wooden gift box

* BE ORIGINAL
Don't copy the design of someone else. We rate creativity and originality very high.

*FEEDBACK
We will rate your entries on a daily basis.
If you receive 2 stars : we appreciate the effort, but your design is not what we are looking for.
If you receive 3 stars : we like your effort or the direction you are taking, and with some adaptations you might become a serious contender
If you receive 4 stars : we think your effort nailed the look & feel we are looking for
5 stars : congratulations, you won !

!When a design is considered 'not good enough' or 'not the direction we are looking for' I'll click the reject-button. This is not in any way shape or form a rejection of your skills and doesn't imply we don't appreciate the effort. Rejecting designs we see no future in, prevents the contest from becoming too clouded, and allows us to focus our time and effort on the designs we really like.

For INSPIRATION ONLY refer to https://www.pinterest.com/rtd00/gift-box-inspo/

Thanks & good luck!