Slogan for a Swiss stock exchange

Estado: Closed
Premio: $100
Propuestas recibidas: 186
Ganador: NotTheReindeer

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Resumen del concurso

BX Swiss Ltd. is a licensed stock exchange in Switzerland. We currently have two websites https://www.bxswiss.com/ and https://berne-x.com/ which desparately need a redesign. The redesign will include a new slogan that we want to use together with our BX Swiss logo (see attachment). This is where we need your help:

Come up with a cool, new marketing slogan that would personally appeal to you.

Attributes that we identify with as a stock exchange include: Swissness, Switzerland, transparent, innovative, lean, agile, efficient, cost-efficient, ambitious. As a USP in Switzerland we also target small companies and not only bigger corporates like our main competitor, SIX Swiss Exchange.

Challenge: Find a short, catchy slogan that is suitable for all type of visitors of our website. This includes private investors looking for information about our tradeable instruments, private individuals that need information about our exchange, trading participants (brokers), issuers & listed companies and regulatory bodies.

Similar slogans that we like a lot: "Making Markets Better" by CBOE (https://markets.cboe.com/our_company/about/mission/).

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NotTheReindeer United States

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Rooftacular United States

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alexvilleradic Serbia

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alexvilleradic Serbia

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alexvilleradic Serbia

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alexvilleradic Serbia

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comojo United Kingdom

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ataasaid Egypt

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kidsstorywriter India

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JohnnyKelly208 Ireland

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ariana949 Venezuela

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wordarcher India

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Tablero de aclaración pública

Rooftacular
- 6 años atrás
Hi! I have several great ideas that I hope you like. My entries are #198 #200 #201 #202 #203 #204 and #205 Thank you and I hope they meet your expectations.
- 6 años atrás
zubayerashid
- 6 años atrás
Please Check Entry #178
- 6 años atrás
shreyanslohia
- 6 años atrás
thanks for your rating on y previous attempt! Have written another.please Check!
- 6 años atrás
zubayerashid
- 6 años atrás
Please Check entry #130 #131
- 6 años atrás
Organizador del concurso
- 6 años atrás
Thanks for all your fine contributions so far. We are very positively surprised about the activity for our contest :-) Please note that I cannot provide a detailled explanation to all of our initial star ratings. And please don't feel discouraged by a low rating. It is quite difficult to find a slogan that really fits our particular type of business as a stock exchange with some many different stakeholders and target groups.
- 6 años atrás
shreyanslohia
- 6 años atrás
Please check my entry.I have written couple of slogan. I believe it is catchy and justifies the exact business model! It is attractive to the target audience with a deeper meaning.
- 6 años atrás
M13Desig
- 6 años atrás
Please check a list of slogans in my entry. #105
Thanks in advance.
- 6 años atrás
zaffiznee
- 6 años atrás
Please Check entry #102
- 6 años atrás
zubayerashid
- 6 años atrás
Please Check entry #94
- 6 años atrás
ataasaid
- 6 años atrás
Kindly Check #47
- 6 años atrás
uzsky
- 6 años atrás
Please check #39
- 6 años atrás
zubayerashid
- 6 años atrás
Please check #9
- 6 años atrás
1. Organizador del concurso
  - 6 años atrás
  Thank you for your suggestions. I like them but I think they are too obvious.
  - 6 años atrás
HappyHelperZ
- 6 años atrás
I looked at your websites. Can you please clarify your target market. From my point of view, I can't determine what audience you are trying to capture. The independent trader/investor via self managed accounts, institutional traders via wirehouse/bank trading desks, retail investors via their financial adviser or fee based portfolio manager.
- 6 años atrás
1. Organizador del concurso
  - 6 años atrás
  I see you understand our business. We need a slogan that somehow addresses all of these target markets. Priority is with institutional traders as they are paying most of our fees but at the same time we also need to be attractive for the investors. So at the end it is both the sell and the buy side that we need to address with our slogan.
  - 6 años atrás