Task: Introduction & Background
· Outline the brief i.e. explain what the aims and objective of this report are.
· Summarize the literature review conducted in the market research report. Where in the previous report each topic was 1-2 pages long, here this should be condensed to 1-2 paragraphs per topic including:
o Generation Y;
o experiential learning/study abroad/international experience; and,
· Summarize the methods (1 paragraph), results (quantitative & qualitative) and recommendations from the market research report concluding with the destination selected and a justification for that choice based on the market research (2-3 pages total).