Essay Directions:
Read the two passages below and write an essay that addresses the following:
1. What is the position in each passage?
2. What evidence or reasons are given in support of each position?
3. Which position is more convincing and why?
Your essay should be formatted as follows: Word Processed; Two Pages/500 word minimum ;
Double-spaced; 12 pt font. Include your name and section number on a cover page only.
Passage 1. Pro: Alcoholic Beverage Advertising Should Be Restricted
Alcohol-industry representatives often cite the incompleteness of the research record on alcohol
advertising as proof that alcohol promotion has no impact on consumption. However, to clarify
the impact of promotional efforts—efforts on which the industry spends $2 billion annually—
independent researchers have begun to frame questions and pursue studies on the relationship
between alcohol advertising and behavior and health. Although more research is needed, there is
strong scientific evidence that the effects of alcohol advertising, like the effects of tobacco
advertising, are not limited to brand selection by adults. Research conducted by Joel W. Grube
and Lawrence Wallack suggests that awareness of TV beer commercials leads to favorable
beliefs about drinking in children 10 to 12 years old and increases their intention to drink as
adults. Henry Saffer compared motor-vehicle deaths with quarterly measures for broadcast
advertising in 75 media markets over a three-year period. He concluded that a ban on broadcast
alcohol advertising would save 2,000 to 3,000 people annually from death due to alcohol-related
motor-vehicle crashes.
Source Citation:
Leiber, Laurie. "Alcoholic Beverage Advertising Should Be Restricted." Teen Alcoholism. Ed.
Laura K. Egendorf. San Diego: Greenhaven Press, 2001. Contemporary Issues
Companion. Rpt. from "Should the Government Restrict Advertising of Alcoholic
Beverages? Yes." Priorities for Health (1997). Gale Opposing Viewpoints In Context.
Web. 24 Oct. 2012.
Passage 2. Con: Alcohol Ads Do Not Promote Underage Drinking
Never mind that our drinking laws are absurd. An 18-year-old is presumably mature enough to
sign contracts, get married, have an abortion, go to war and decide who is going to run the
country. But she or he is three years away from coping with the weighty implications of
consuming a can of beer. Nor can a person of age 20, according to the Boies team, possibly resist
the allure of a movie star enjoying a brew in a PG-13 film. In the end, how does a brewer or
distiller, or a jury for that matter, distinguish an ad that would be suitable for a 21-year-old from
an ad that might be construed as impermissibly "targeted" at a 20-year-old? However serious the
problem of underage consumption of beer and liquor, there are countervailing values that are
implicated when speech restrictions are proposed. The choice between preserving core 1st
Amendment values and regulating ads for alcoholic beverages is a particularly easy one when
there is little evidence of any connection between those ads and underage drinking. We need not
sacrifice commercial free speech to reduce alcohol consumption by minors. Nor should we sit
back and allow the trial lawyers to add one more notch to their expanding tobacco belt. Their
message is simple: The doctrine of personal accountability is out the window. In its place is the
insidious notion that you can engage in risky behavior, then force someone else to pay for your
mistakes. That message is far more pernicious than any beer or liquor commercial.
Source Citation:
Levy, Robert A. "Alcohol Ads Do Not Promote Underage Drinking." Teen Drug Abuse. Ed.
Pamela Willwerth Aue. Detroit: Greenhaven Press, 2006. Opposing Viewpoints. Rpt.
From "Liquor and Beer Ads Are Not the Problem." Chicago Tribune 8 Dec. 2003. Gale
Opposing Viewpoints In Context. Web. 24 Oct. 2012.
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