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Technology Use:
1. Software applications are developed in Microsoft's .NET 2.0 Framework, with C# as our programming language.
2. Web Applications will be developed in ASP.NET 2.0 with C# as the server side programming language.
3. All Web pages are hand coded using standard HTML, XHTML coding
4. The design of websites is controlled using Cascading Style Sheets (CSS) which allows for consistent presentation throughout the site, quick loading pages, and
ease of changes to the design when requested.
5. Databases are generally developed using SQL Server 2000 compatible database engine (SQL Express). Other formats are available upon request.
6. All programming is developed to be viewable and usable with multiple browser platforms and screen resolutions.
Project Details:
Purpose: You require a custom developed web-based portal which will allow visitors to search,
view, and print coupons from participating businesses. As per our discussions, your project will require:
1) Custom developed portal framework with expandability in mind for future development
2) E-commerce components to allow for the creation and purchase of monthly packages that business can choose.
3) A custom coded coupon generator that will generate coupons based on templates provided or uploaded designs by the businesses.
4) An export utility that will allow for the automatic generation of template based coupons into individual PDF files and zipped together for easy transport to the various print-based
publication partners (newspapers, magazines etc).
5) All search tools that include but not limited to search by location on a interactive map that displays the coupons with a balloon on a map by country, state, city and by inputted zip or postal code. This map is interactive by clicking on country than state than city or inputted zip within a desired distance from that zip/postal code. Search also by Store name (All categories)
6) Once the city is established these coupons will be displayed under the map with corresponding location on the map with a balloon icon. (All categories)
7) Redemption Code- user enters the code a displays the redemption item from the advertisers selected defined redemption item.
8) Club Points- Register to the program and opt in to partner advertising email the more programs they opt into the more they earn and every email received and confirmed as read the more points they earn.
9) Sync Coupons to usb devices such as cell phone, thumb drive, Ipod etc.
-Downloaded to store register terminal
10) Consumer feed back ratings or Review assigned to each business in profile page
11) Ease of future integration of gift certificate program
Based on these requirements, your proposal will develop a custom developed coupon portal
that will provide the base functionality described above.
Moreover, we will develop the application to allow for maximum scalability as you expand the scope of the application over time.
Website Design & User Interface Development:
This area refers to the design and implementation of the application look/feel as well as the various user-interface components.
• Your designer will develop a custom design template for the application
• Content will be developed by your copywriting service
• The XHTML coding will be styled from a separate style-sheet, allowing for easy
style/color changes.
• Any user-interface component costs such as calendar widgets etc are included
as is the implementation/customization of these components.
• User-interface graphics/icons will be designed by your designer to integrate with the theme of
the application's colors.
Web Application Development:
This section refers to the programming components that we will develop as part of the web-
application and will serve as a general application feature list.
General Application Features:
This area describes the general web-application features that will exist in all areas of the
site:
• Clean 'Web2.0' design/development
• Search engine friendly links and page structure
• Search functions to find coupons based on categories and locations etc. as described above in project details
Administration Section Features:
This section refers to the administration features that I will use to administer the
various components of the coupon portal:
• Full user management pages to edit/remove users
• Business manager to allow you and your staff to add/edit/remove advertisers
• Coupon Manager to add/edit/remove business coupons listed on the website
• Package Manager to add/edit/remove monthly packages
• Export feature to create PDF coupons and zip them for easy transport to your print-based
partners such as newspapers or magazines.
• Full integration of cart and payment processor / merchant account so advertisers can pay for
packages online.
•Club Points- manage subscribed users and advertisers
• ease of future integration of gift certificate program
Advertiser Portal Features:
This area describes the features that advertisers will have in their Advertiser portal area:
• Contact manager to edit/update current company contact information
• Billing/Package pages to set the current monthly package
• Coupon Editor to allow the advertisers to add/edit/remove coupons option to have live and not live coupons
• create static or dynamic coupons
• Ability to assign a region or regions to all or part of the their allotted coupons
• Basic Statistics (view/print) will be collected and displayed for each coupon
• Ability to subscribe to club points program
• Ability to subscribe Sync Coupons to usb devices such as cell phone, thumb drive, Ipod etc.
-Downloaded to store register terminal
• ease of future integration of gift certificate program
User/Consumer Portal Features:
This area describes the features that users/consumers will have in their portal area:
• Option but not required account that is password protected
• Store their desired location for quick access
• Ability to accumulate points for rewards and redeem at specified target levels
• Ability to sync coupons to their mobile device for redemption at a retailer
• Ability to save redemption coupons
• ease of future integration of gift certificate program
Coupon Generator Features:
The custom coupon generator will allow advertisers to create coupons for visitors to view
and print. The generator will have many features, including:
• Advertisers will be able to generate coupons based on templates provided or upload pre-
designed coupon images to use instead of the template based ones.
• Coupons will be exportable to PDF
• All elements such as images and text of each template will be customizable by the
advertiser.
• Each coupon will be assigned an ID for redemption tracking
• Company listings will display current coupons as well an interactive Google Map
integrated within the listing.
• ease of future integration of gift certificate program
Content Writing:
Creation of all content i.e. user agreement dynamic content, technical writing and marketing communications. A member of our writing team will meet with you to gather vital information, discuss your marketing objectives, and outline communications concepts. The Result - the content of my site will - be styled to suit my target market, improve the sales conversion rates, and improve search engine listings.
Advanced Search Engine Optimization (SEO):
Create Basic SEO which encompasses correct page structure, meta tag development as well as page title and headline optimization. Also Create Advanced SEO which augments the Basic SEO with more keyword rich content development, in-bound link building, and advanced optimizations to my page titles and headlines. As part of the optimization, we will develop a Google Sitemap XML file and configure a Google account to use the XML file to crawl all my pages, especially for my 2nd and 3rd level pages.