Field Market Manager

Summary: Anheuser-Busch is actively seeking a Market Manager to support a sampling program in Washington DC. The Market Manager will oversee execution of weekly on and off premise sampling events in key accounts. Candidates must be highly motivated and results-oriented. A successful candidate also has an: • Ability to combine experience and insight to determine how to best meet program needs • Ability to identify problems and provide solutions for the same • Ability to set and communicate clear, aligned goals and monitor team progress The Market Manager will be responsible for managing their team of Brand Ambassadors to execute these activations – working closely with local wholesaler team(s) to schedule appropriate accounts in order to meet execution goals to assist in sales growth for Babe Rosé Experience Requirements: • Must reside in sampling market • Bachelor’s Degree in Marketing or a related industry • 3-5 years of experience managing Brand Ambassador teams • Proven success in the execution and evaluation of sampling programs • Experience with training Brand Ambassadors • Experience in managing weekly schedules with specific parameters for execution • Experience with approving team events and recaps • Experience in the alcohol or beverage industry preferred • Excellent verbal/written communication skills • Proficient in Microsoft Office (Word, Excel, PowerPoint) and Google Docs Responsibilities: • Manages all aspects of Brand Ambassador team including: training, weekly event execution, and reporting • Provides direction to Brand Ambassadors while continuously evaluating performance • Responsible for communicating Brand Ambassador schedule changes to Fusion and ATN • Maintains a working partnership with local wholesaler and key accounts • Performs pre-calls and checklists in preparation for sampling events • Ensures Brand Ambassadors are properly equipped with merchandise and materials needed to execute sampling events • Monitors event execution while ensuring all key brand KPIs are achieved • Submits program deliverables accurately and on time each week • Knowledge of local alcohol beverage laws • Performs additional duties as assigned