BMW Project Switch
₹600-1000 INR
Pagado a la entrega
Need it in a day
In a memo of 4 pages in length in total including all figures/graphs, please answer
these questions, using analytic ideas from class where appropriate. (Single line space, 11 font size)
1. What are the environmental and managerial bounds constraining BMW’s channel
management processes in Greece at the time of the case?
2. Describe all demand-side gaps and supply-side gaps characterizing BMW’s Greek
channel at the time of the case, and identify which bound(s) give rise to each gap.
3. Is BMW’s plan to transition to a NSC (national sales company) the right structural
channel change? In your answer, explain whether such a change challenges any of
the bounds you identified in your answer to question #1 and what gaps you identified
in question #2 are closed by this change. Are any new bounds and/or gaps
introduced, and are any remaining bounds/gaps left in place serious enough to cause
you to recommend against this change?
Nº del proyecto: #21790384
Sobre el proyecto
Adjudicado a:
I am a professional Marketing Manager, manage & exhibit my organization on a global forum. I am also responsible to present post show reports to our higher management & directors.
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