Identifying the Audience – [Company] has to know your target audience and existing customers. We learn about their habits to find out why they use Facebook and how to bring them on board.
Determining the right Approach – Once we know your audience, we determine how to communicate with them effectively. Why do they respond, and when? This helps trigger future ideas for attraction.
[Company] uses that information to scale your marketing efforts through Facebook Ads. We do that using these steps:
Upload email addresses, phone numbers, and Facebook user IDs into the system to match user profiles.
We then use that customer database information to scour Facebook for similar users, opening up a world of potential clients.
Our Facebook ads are crafted based on location, so we target cities, states, regions, or countries as needed.
Most companies don’t target people from birth to death. They hone in on the right gender, age, and language to provide better marketing efforts. We can do that easily on Facebook.
Finally, we use all of that information to target people who haven’t heard of you and should. This involves behaviors, interests, and demographics.
Reporting and monitoring are also part of the process. [Company] measures analytical data, including page-level metrics, total page likes, engagement rate, and more. We compile those reports, send them to you monthly, and help you understand how we’re benefiting you.