Set up back end automated email campaigns on mailchimp

We are setting up the world's first P2P supercar sharing platform. We're addressing a significantly idle that many want access to, but are unable to due to their high cost factors. On the other hand, we work with owners and vendors who have supercars that are idle, giving them a larger churn, and the users access. Think of us like an Airbnb but for Supercars. The communication needs to be impactful and needs to challenge the norm ( Why should supercars be impractical? Why should only a few access them? Why should supercar owners be looked down upon as arrogant rich boys without a cause?) We also believe, at one point luxury holiday homes were impractical and only for the uber rich, but today most people would consider buying one, knowing there is an avenue like Airbnb to hedge their costs since that avenue makes it easier to share your home, when not in use. The communication needs to create an aspirational value, a need to part of this initiative. Create a need to be connected to it in someway, and even to be seen associating with it. We're thinking of hosting "supercar experiences" (where people can try out a supercar for 15 mins) and events such hosting a drive for charity, which would attempt to raise money for the people in need. We have a tech platform that allows supercar owners to share their cars with the world, and also a supercar subscription package which is an alternative to full time ownership, while giving you significant time with the car. We believe the connect here with BOITs initiatives and supercar drivers is also psychological. They have a need to be seen as humans, and not just arrogant rich live gooders, but people with the power to make a difference. We believe this gives an outlet to the rich to offset their guilt of having too much and giving them a platform to do something that they can not only feel good about, but also give someone an experience that they would remember you by. We have two target audiences here. Owners of supercars and Vendors of supercars, and the other are aspirants, enthusiasts, Business owners, CXO's, bankers and lawyers. Our Target audience is HNI's and UHNI's so the communication needs to be crisp and classy. Its will be a task to package this is a way where the perception created is "desire-able" instead of "below my league" and. We want to setup an automated email campaign to communicate with 3 main audiences. Subscribers, Owners and Users. A) Subscribers are people interested in our website, SMM campaigns and organic searches. We need to create enough hooks for them to want to be part of our communication. B) Owners are supercar owners and vendors, all communication here should encompass the benefits of associating with BOIT and the key takeaways for them. C) Users - are car enthusiasts, business owners, CXOs, Bankers, Lawyers etc that are looking to hire supercars or experience them in any way. The overall communication strategy is to create a desire to make people want to be part of our platform. We use a hashtag #SharingIsSUPERCARing and are looking to build around content like this for our communication strategy. [login to view URL] BOIT - Business Of Idle Things