Yoga eBook Cover Illustration

WHAT’S THE PROJECT: We love your style and could use your help creating an illustration that looks like you but feels like us. We’d like you to create an illustration in your unique style, but using our color palette to help link back to our brand. We’d also like to know why you made your choices, and how those link back to the prompt. WHAT’S IMPORTANT TO US: Diversity and representation in illustration is immensely important to us. We want our illustration to be a depiction of the real world, using different gender, skin color, and body types in our characters, to enhance and better represent our point of view as a company. WHAT’S SUPPLIED: Attached is a folder containing, the color palette, and an illustrator file with a book cover shell to illustrate within. WHAT’S THE PROMPT: The Rise of Yoga Events: New Data on How to Grow Your Yoga Practice BOOK ABSTRACT Yoga has been around for thousands of years, and it’s more popular than ever. In fact, according to a new survey on the yoga trends and habits of 2,000 Americans, 67% of people have tried yoga before, and 64% want to practice more in 2019 than they did in 2018. But the yoga experiences offered today have never been as numerous or unique as they are now. This rise in popularity of yoga, brings a whole new set of challenges for the creators of these classes and events. This is a book dedicated to those yoga enthusiast who want to grow their passion into a practice. Whether they host classes, workshops, retreats, or festivals, in this book they’ll find insights from a survey of 1,200 yogis and interviews with yoga experts to learn how to turn their passion for yoga into a thriving business. Their yoga practice or class is one of a kind — but yogis who are choosing between practicing at a gym, studio, or even in their own room using an app or video don’t realize that. To them, these experiences might seem just like the class included in their gym membership, except at a higher price tag. WHAT THEY’LL LEARN Price and market your yoga experiences to attract more attendees Connect with the yogi community by understanding why they practice Tap into other wellness trends and partners to expand your business CONTENT EXAMPLE The top experimental yoga experiences yogis want to try 15% Cat yoga 17% Silent disco yoga 15% Aerial yoga 14% Naked yoga 13% Dog yoga 14% Beer yoga 18% Hot yoga 17% Immersive yoga 13% Heavy metal yoga WHAT ARE THE REQUIREMENTS: Use Adobe Illustrator Illustrate against the prompt, using it as a visual guideline. Work within our page format, but feel free to use that space however you see fit. Use our color palette. Provide rationale for your design choices. WHAT TO DELIVER US: 1 cover illustration, layered Ai file, using the supplied book cover format A word doc with the rationale behind your design choices.