I'm an experienced behavioural scientist and organisation consultant. I help brands, large and small organisations to understand, engage and better communicate with their audiences.
In my approach, she combines the study of conscious phenomena like behaviour, attitudes with unconscious elements as nudges, emotions and symbols. I worked across sectors such as insurance, financial services, healthcare, education, retails, telecommunication and more. I'm always interested in using new and innovative techniques in research, borrowing methods from psychology, sociology, anthropology and marketing.
In the last few years, I worked for a leading data-driven behaviour change organisation for then set up her own consulting; focusing on behavioural change research, UX studies and marketing campaigns. I'm also finishing my studies in organisation consulting, developing an innovation from within approach to marketing research.
I have the right expertise to help you understand your audience using interesting psychological methodology applied in social research. My way of doing research focuses on deep understanding of individuals but also on identify elements that will facilitate change, I'm an expert in human interaction and fascinated by how the individual interacts in cities.
Please get in touch if you are interested in my profile I would really like working with you.
Best,
Bianca