I worked as a PR Account Executive for almost 5 years. I managed the information between organisations, individuals, and the general public. I did this by promoting my clients to their intended audiences through news items and press releases. I also worked with the aim to influence public opinion or behaviour without the use of paid advertising. I basically worked to proactively promote the profile and reputation of my clients. My responsibilities included, but are not limited to:
- Liaising on a daily basis with clients and the media, often via telephone and email
- I have built a strong relationship and network with my colleagues, clients and the media - this helps when it comes to promoting news stories and features to the media - also known as “selling in”
- I monitor the media, including newspapers, magazines, broadcasts, radio reports, social media sites, and blogs, for opportunities for clients
- I prepare regular client reports - including social media reports - and attend client meetings
- I research, write and distribute press releases to all targeted media
- Evaluating and collating media coverage
- Helping to manage events, including press conferences and promotional events
- Coordinating studio or location photography
- I also help to manage the PR aspect of a possible crisis situation
As well as this, I look after the social media for clients - dealing with their Facebook, Twitter, Instagram and Google+ pages daily (with 24-hour access to the account). I plan