Prior Work Experience:
-Defined online advertising strategy and conceptualized multi-channel advertising campaigns for a portfolio of 8 clients, with granular focus on metrics and adoptions.
- Led high intent qualified conversion campaigns for clients at low costs by conceptualizing an optimum mix of traffic quality vs pre-defined budgets.
-Handled contextual advertising for publishers across diverse verticals including healthcare, finance, home-décor and lifestyle. Worked on monthly budgets of 3M USD to drive paid traffic through Social(FB, Instagram), native (Taboola, Outbrain) and Search (Google, Bing)/Display (GDN) platforms.
-Designed the navigation flow for customer landing pages on the website, and developed content for diverse customer segments
•Proficient with tools such as Hootsuite, Buffer, Hubspot, Trello, Buzz Sumo, Google Analytics, Google Adsense