Ayúdame con el marketing

I have to give a presentation about ecotourism. I have to deliver a product and market it using theories like framing. I have to frame the message for 3 segments. I have to use theories from the course which are framing, social marketing, community based social marketing, barriers for environmental behaviour (specially absence of knowledge) I have to market the product for three different audiences. and need help in this process and help with the presentation also.