Certified in Google Adwords Fundamentals & advanced search Advertising.
• Around 2.5 years of experience in SEM, SMM
• Managing various PPC Campaign with Manual and Auto bidding in Google Adwords also managed Geo and non geo targeted campaigns in Google adwords.
• Develop and manage PPC campaigns on multiple networks
• Keyword grouping using Broad match, exact match, Phrase Match, Negative match Techniques
• Tracking Ad Performance
• Creating Ads with effective title, description, landing pages and increasing quality score.
• Ensure optimal high quality score for google adwords
• Creation of Effective campaigns & Ad groups.
• Manage and optimize all PPC Campaigns Including Keyword Optimization, Ad Optimization, landing page Optimization, Account Optimization.
• Search & Display Campaigns Creations & thought-process
• Keyword Research, Campaign Management, and PPC Bid Management.
• Having Knowledge on Google Merchant Center.
• Worked on MCC (My Client Center), Conversion Tracking.