Quench Juice Bars
The brief here was to develop a name, brand identity, trade mark and accompanying straplines and marketing communication collateral for a juice bar. There was an intention also to produce brand-own functional smoothies (added nutritional benefits) as a product line, so the identity had to be able to extend in this direction also. Following some research specifically with trade mark suitability quench was recommended from an agreed shortlist. Apart from it's 'punch' and fit-to-concept with a perception of health and fitness, the name and identity was chosen because it complied with trade mark approvals on the basis that it was a 'juice bar' and not a drink product as this raised conflict issues. The benefits of the quench brand as proposed allowed for brand extension through the 'U' icon and this became the brand name of the drink products - 'U think'; 'U Run'; and 'U Chill&#
Mi perfil
> Specialist in Brand Creation & Strategy; Company & Product Naming; Digital Strategy; > Creative and innovative thinker with an entrepreneurial style; > Focused; results driven with a professional no-nonsense approach; > Considerable business start-up, development, marketing, sales, and management experience; > Award-winning Creative Director in advertising > Excellent presentation & communication skills; > 25 years business and career experience.
$ 50 USD / hora
¡NUEVO FREELANCER!
