Lorena C.

I am a Google Analytics and Google Adwords Certified Specialist and will help you to set up and optimize your account with the latest best practice. The conversion rate is the primary KPI for my projects. Primary areas of expertise: 1) AdWords and Bing PPC. Google Adwords Certified. 2) Good analytical skills. Using Google Analytics with custom reports and understanding the user behavior using Heat Map or video tracking 3) Conversion Rate Optimization 4) Landing page optimization (both for web and mobile) 5) Social Media Marketing and Content Strategy. Facebook Ads expert. I can build a new campaign from the ground up, or improve your existing PPC marketing/remarketing campaign to create enhanced campaign performance with more effective ad spend. Furthermore, if traffic is landing on your site but not converting, I can either tell you why and create wireframes illustrating suggested changes.