Priya Singh S.

• Developing concepts and producing designs, either by CAD or hand. • Staying tuned with emerging fashion trends related to colours, fabrics and key shapes. • Analysing designs from a technical perspective which can involve producing and creating specifications. • Adapting existing designs for the mass fashion production. • Collaborating with the wider development team and buyers to develop products. • Interacting with sales executives to discuss the upcoming ideas for designing. • Identifying the target market for designs based on criteria such as age, gender, and socio-economic status.