Samantha B.

Skills: - Social media marketing management (utilizing platforms such as Iconosquare & Hootsuite): Experience with content creation, publishing, and ad's, as well as monitoring and analyzing follower engagement and how this impacts social media content strategies. - Content writing: I have 10 years of professional writing & editing experience in fields such as music/live events, book reviews, e-commerce, and SaaS. - Copywriting: Experience with email copy, web copy, and Facebook ad copy - Email Marketing Automation: experience with using mailchimp & hubspot for email marketing campaigns Specific Projects - Created an email marketing campaign, complete with A/B testing for market research firm - Created and implemented a complete social media marketing strategy for meal prep company in NYC - Produced demo video content for SaaS company within the cannabis industry Education: BS in Marketing