## BIO
I am a certified Search Engine Optimization Specialist with 10+ years experience driving organic search engine results and managing enterprise-level, pay-per-click advertising campaigns. Experience Client: Power Engine, INC Managing an Ecommerce team in order to increase traffic & sales to the website Increased organic traffic by 56% Increased average weekly revenue by 32% Reduced Cost-Per-Conversion by 49% SEO Case Study Available on PDF Client: Donald Communications Writing SEO and SEM proposals for clients to give clear guidlines on how clients can improve web-traffic and conversion through highly targeted, and niche, search engine marketing. Managing over $60k in monthly PPC (pay-per-click) advertising budgets. Establishing new methods and procedures for programmers to ensure files are search-engine-safe and optimized before development begins. Implementing Google Analytics tracking on both secure and public-facing websites using Google-approved methods. Verifying that all code is [login to view URL] compliant and cross-browser compatable. Writing comprehensive monthly SEO / SEM reports to outline site performance and highlight areas of potential improvement in order to drive future business. Client: BMartin Homes Managed developers on new website build to ensure search friendliness Implemented 301 redirect strategy to reduce impact of site conversion Leveraged existing database content to optimize search engine content pages Developing highly-targeting PPC campaigns in competitive markets to produce real ROI. SEM Campaign improved high-inventory home sales by 9%. Client: Asian Communities Managing keyword density of copy to create a focused topic to improve organic search results. Leveraging Google-specific site maps and robots.txt files to ensure crawling of deeply nested pages. Creating & developing link building strategies. Client: Game Finance Working in a high-urgency environment to improve search enging positioning of a project that was not conceived or delivered with any search engine optimization. Leveraging 301 redirects to avoid losing PageRank & positioning while migrating to a new website. Working with ASP developers to ensure cross-browser compatibility and [login to view URL] validation. Developing a strong link building campaign to further improve SEO. Systems Analyst - Athena (5/1996 - 3/2000) Developing a searchable, web-based, reference manual for telemarketing agents which replaces a 250-page desktop manual and simplifies ease with which management can add and update content. Developing a web-based alternative to the Center reporting system; resulting in a reduction of paper use and associated costs. Configuring Microsoft's IIS and administering intranet applications. Administering SQL servers and databases to ensure maximum uptime. Designing a disaster recovery plan for Talbit's’ call center to ensure the high-availability of operations and data in the event of a catastrophic failure. Managing all software deployment to over 450 workstations and 35 servers using Microsoft SMS, WSUS and VB scripts. Skills Google AdWords Qualified Professional Microsoft Certified Systems Administrator – Windows 2000/2003 Proven ability to communicate highly-technical concepts to non-technical decision makers Knowledge of HTML, XHTML, CSS, PHP, JavaScript, MySQL and ActionScript Experience implementing MySQL & SQL database driven web sites Experience implementing Content Management Systems (CMS) such as Joomla, Drupal and WordPress Experience building, installing & optimizing redundant Microsoft Windows based web servers Experience managing Linux based web servers Experience integrating PayPal, Google Checkout, ClickBank and other credit card processing solutions Regularly attend industry conferences such as SMX Advanced Maintain a SEO blog with a focus on Google Analytics Developed a free SEO tool Involved in website development since 1994. Developed a product which integrates reporting with Google Analytics Volunteered to build and host a website for the Volunteer FDepartment Education University of Bucharest, Computer Science , MD (1994 - 1996)
## Area of Expertise
Google AdWords Qualified Professional Microsoft Certified Systems Administrator – Windows 2000/2003 Proven ability to communicate highly-technical concepts to non-technical decision makers Knowledge of HTML, XHTML, CSS, PHP, JavaScript, MySQL and ActionScript Experience implementing MySQL & SQL database driven web sites Experience implementing Content Management Systems (CMS) such as Joomla, Drupal and WordPress Experience building, installing & optimizing redundant Microsoft Windows based web servers Experience managing Linux based web servers Experience integrating PayPal, Google Checkout, ClickBank and other credit card processing solutions Regularly attend industry conferences such as SMX Advanced Maintain a SEO blog with a focus on Google Analytics Developed a free SEO tool Involved in website development since 1994. Developed a product which integrates reporting with Google Analytics Volunteered to build and host a website for the Volunteer FDepartment
