Viviana C.

At The Casual Day team we have a wide experience working at design or advertising agencies along with freelance work. At the moment, we are mainly working in branding projects, type design and product photography. However, we have also worked in different ventures, such as: internal communication campaigns; editorial design, print or digital; design used in new technologies; motion design; environmental design and packaging. Most of our designs are developed using the Modumatic System created by Pablo Moreno. Modumatic is a modular ideas system based in constants and exceptions. We use simple shapes in order to create new ideas. We believe in flexible visual identities that suit the current visual communication industry. El equipo de The Casual Day posee una amplia experiencia de trabajo en agencias y freelance. Trabajos previos incluyen el desarrollo de familias tipográficas; campañas de comunicación interna; diseño editorial impreso y digital; diseño aplicado a nuevas tecnologías; gráfica de entorno y packaging. En la actualidad nos concentramos en el desarrollo de Branding y fotografía para redes sociales de producto y lifestyle.