ENHANCING BRANDING, VISUAL IDENTITY & DEVELOPING A BRANDBOOK

Job Header: Ideating, Improvising and Enhancing the existing concept for a food company.

Job Description: The business of this food company will be to take-over and buy-out various take-away outlets, eateries, quick service restaurants etc. across India who are already serving various/multiple/different cuisines. The new company will be charging a nominal franchise fee from the restaurants for branding and franchising and offer them various services such as online discoverability, social media campaigns, delivery boys, new recipes, new menu card designs, digital marketing services and much more. There will be 10 restaurants in the first phase who will immediately start using the new logo.

Therefore, the new logo should reflect and evoke following emotions and brand personality indicators (keeping multiple cuisines, multiple cities, multiple cultures, multiple geographies in mind):

1. A large food company having multiple franchises in various cities.

2. A trustable brand offering multiple cuisines.

3. A brand that commands its presence on social media, zomato & various online delivery channels.

4. A brand logo that can be simple yet modern with minimalistic approach.

5. The logo creative should have some logic that is justifiable.

6. A brand with simply warm and passionate colors that relate to food, hunger & satisfaction.

7. A brand logo that can be taken to global markets.

8. A brand that can be common to cloud kitchens, food outlets, fine dining restaurants in the future.

9. The logo should be easy to go on Signage’s, Bill Boards, Menu Cards as well as Bottled Packaging.

10. Avoid using fork, knife, spoon, chef, funny fonts, too many curls or traditional ideas.

Diseño gráfico Illustrator Photoshop Branding Envoltorios y embalajes

Nº del proyecto: #30295385

Sobre el proyecto