Giulia C.

Hello! I graduated in Marketing from the American University of Rome and worked for about 6 years as a marketing manager for a B2B company. What have I been doing for five years? - Helping to achieve the company's growth goals by identifying the best opportunities in the market and defining the most appropriate and operational marketing strategies. - Collaborate with internal teams, external agencies and vendors to develop and monitor marketing initiatives aimed at contact acquisition. - Managing social networks and advertising marketing through Facebook and Instagram. Instagram of a voice travel guide (iDotto). - Social insight analysis of social campaigns. - Acquisition of new customers (B2C and B2B) through LinkedIn (Sales LinkedIn Navigator). - Management of customer relations and daily activities, e-mails and calls. - Organization of events for virtual museums; relations with potential clients as part of the event - [login to view URL] Exhibition Museum. - Relations with ICE for internalization of services/products in the U.S.; contacts with key U.S. clients. - Creation of customized presentations for top clients. - Marketing communication plan. - Coordination of promotional video and collaboration with outside vendor. Storyboard for the promotional video. - Google Adwords campaign setup and monitoring with Google Analytics. - Apple Store campaign setup and tracking. In addition, I have completed the social media manager course and worked as a freelancer in the social field. What did I do in the social media field? - Custom content planning based on the target audience and specific social platforms. - Managing corporate Instagram (nonprofit organization) in terms of follower growth, comments, likes. - Creation of new partnerships and management of company-client communication via IG. - Setting up social IG campaigns for customer acquisition and brand awareness. - Managing graphic content to enhance IG profile display page through Canva. - Researching informative content related to the company's business to inform through IG stories. TEFL/TESOL Certification.