UVP and Online Positioning Strategy

Synopsis: - Immediate need for physicians + po Hospitals - Long-term need for physicians + po Hospitals (above 2 will be derived/assumed basis research of challenges and opportunities for the IPs and POH's in the US, articles on this topic over the past 6 months to 1 year would be studied and also on the Acts mentioned in the blog you shared) - Product and brand promise - What Oculus can do to plug these gaps / needs and what are the USPs that need to be highlighted - Competition analysis - What competitors are doing and how are they capturing the market - Positioning - What is the UVP, tag line, slogan with a rationale