Website Opinion

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I looked over your site already. I work heavily in websites designed for one purpose and that is to make money. With the $50 bid I can give you a detailed list on exactly what to improve, where to put it, and how it can influence future customers. Thanks.

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We have reviewed all your requirements throughly. Please refer to the PMB for more details. Thanks, Sheena

Overall, upon initial viewing of the landing page (home page), it is very apparent you are a Forklift company. Within moments, it is also obvious you deal with Sales and Service. Rentals and Operator Training also grabs attention. Your navigation titles are just as they should be for easy direction on the site. The general layout and color-scheme is good with the bits of contrasting (eye-catching) reds and yellows are very comfortable on the eyes. The layout is nice and clean, avoiding distracting and confusing clutter. As to reccommendations: On the landing page, I did find the java animation somewhat clunky and distractingly out of place and unneeded. I would much rather see the main area of the page reveal something more about the company and it's history. You do have a block-style blurb on the bottom, which is not eye-appealing. Change the layout to fill the main area with a newsletter format with photos and text that helps your customers relate to your company on a more personal level. This will help more viewers to remember why your company is the one to contact for anything with forklifts. One item I noticed on first opening of the landing page, was the big top caption of your phone number to call or visit your location. This is a red flag to me, because it tells me that this site may only be a minimal information site. As I went through the site, I found the same theme. Quick blurbs of minimal info for the customer and the requirement of calling. Upon looking at the Rentals Pre-owned PDF page, I found exactly what I'm talking about. Look at the kind of layout and information presented there and you'll understand what should be in the main area of the page. The main draw-back I found on the site was a lack of information. Sure, I could request quotes on everything, in order to get a call back. I could list any option presented to me, but, I also needed to know if each option pertained to my current need. Concise information about current quote needs and also real information about future needs is of extreme value to customers. Often times, buyers want to shop in order to discover what they may not know. This gives them a less embarassing way to later ask for more details from your representatives. You list "Catalog" on the site, that apparently may not exist. Although, I can see the complexities with presenting one, it would create more of the image, you are the "go to company" for everything forklift. A more complete catalog for registered users would be a great help and time save for you. A general category based catalog for general and first-time browsers would be more appropriate deeper introduction to your company's full applications. Like going from the front window of a store to walking into the showroom. The catalogs would both run off of the same database. The database would need to be bulk updated for speed with the capabilities to be single-item manually updated on the fly. Since most of the updates would be co-ordinated on the back-end, and not all customer needs can be standardized, there would still be the option for the customer to call, email or fax requests for specific equipment. Repair rates. Give me a general rate listing, and back it up with why your the service company for me. Let me know that if someone else lists repair costs at a cheaper price, you're still the better service. Cheap prices usually just means a long line of nickel and dime repairs, not the "fix it and stand behind it" service that is preferred. A cheap repair with just one followup breakdown is a mega-expensive repair. My background is mainly as a general contractor in New Jersey. I've work with and for commercial contractors, warehouse managers and field reps. I also have done many years of creating websites for e-commerce and information and inter-company sites. I have spent many years as both site developer and site customer. Your site should reflect the best of what you like in a site. Mainly, the information you need to make a business decision as quickly and informed as possible. Thank you for this opportunity to review your site. Should you wish to contact me, please email me. Thank you, Dennis