Strategising daily is an integral part of Google advertising. Conversion Rate optimization needs to be done daily after starting on initial keywords & landing pages have to be optimised on a weekly basis as per previous weeks analysis and reporting, resulting into lower CPA on a daily basis to ensure maximum ROAS.
We will start by creating an ‘Advertising Planner’ based on our initial strategy to keep your ads in the top 3 places in relevant searches.
1) We start by defining the target audience by demographics & psychographics
2) Our team creates ‘Ad Groups’ after the audience recognition specifically made for them. We create fresh and original content from scratch for our ads & add ample site link, geo, tele and social media extensions to gain your ads max. real estate on google search.
3) We start a small campaign on maximum clicks to gather ample data moving to target ROAS, CPA or manual CPC to give you maximum conversions. We finally schedule the ads manually without optimisation in order to bring maximum conversions.
4) After the initiation of campaigns, we provide the client with 6 key performance indicators to measure the success of our efforts;
-Cost Per Lead Accusation
-Online Marketing R.O.I
-Site Traffic: Lead Generation Ratio
-Conversion Rates(with different content)
-Social Media Reach
-Mobile Traffic
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