About identity
The identity of a brand is defined by a repertoire of stable characteristics and attributes. They determine your personality and character, such as: mission, vision, values, history and other peculiarities. In other words, identity is made up of a set of attributes that the brand decides to assume as its own in order to build its discourse, its identification system and its positioning. It is essential to align the identity and the projected image, to be coherent, build a strategic communication and achieve a positioning.
For the development of the brand identity we propose to approach the project in 2 stages:
Stage 1
1. Survey of products linked to the brand, definition of attributes, and characteristics that will define the identity of the brand.
Working time: 2 weeks approx
2. Design of the identity and the graphic components that make up a repertoire of replicable visual resources that project the brand attributes. Opening of the system to pieces in different supports that show the graphic frame where the brand is constituted: card, bags, labels.
Working time: 2 to 3 weeks approx