landing pages for plastic surgery procedures

We ran google PPC campaigns on [login to view URL] and hat very low conversion rate. We are looking for a company who could analyze the design and the lead magnet strategies as well as other reasons of the low conversion rate and suggest better design and strategy how to incentivize the customers to leave the contacts. Upon giving the proposal please state what you think are the reasons of the low conversion rate, please suggest what should be done to maximize the conversion, and please send the examples of your works, landing pages done for other doctors or clinics, med spas etc. PS: I am adding it after getting rushed proposals. It important for the selection to state your opinion of the low conversion rate. State what can be done. Best lead attraction strategy, Audience selection. I will assess your expertise after reading your assessment and start the discussion