Organic Unrefined Sugar

We need some market research conducted on the rapadura sugar market in Australia. We are evaluating the opportunity to import and sell the product here. The market research will be used to build compelling sales presentations for retailers and also product information brochures for consumers. We need to be knowledgeable and confident and able to answer any questions that arise. The information we need is; • Current trends for health conscious consumer, particularly with a focus on attitudes to sugar • The current media environment - what’s being commonly reported about sugar • Typical sugar consumption in Australia – how much are we eating vs how much should we be eating • A summary of the different types of sugar available (examples but not limited to - white, brown, raw, icing, castor, muscovado, demarara, turbinado, panela, rapadura, jaggery) o Brief overview of the key differences between each type of sugar o Overview of processing/refining involved for each type of sugar o The nutritional value for each type of sugar o Is rapadura the ‘best/healthiest’ sugar, based on the above analysis? o Typical usages for each type of sugar – baking, in coffee etc • The availability of rapadura sugar in Australia o Through physical retail stores, online retailers and in cafes/restaurants • A list of the current rapadura sugars for sale in Australia, broken down by: o Brand, type of packaging, weight of product in grams or kilograms, price (including separate details of shipping cost if applicable), where it is sold, product features such as organic or fair trade etc. Please include images of the products where possible. The information should be provided in PowerPoint and/or Excel where appropriate and needs to be fully editable so we can use for different purposes. The information needs to be credible but not too scientific, it should be easily understood by anyone. Please keep in mind that it will be used to create selling presentations so the product features and benefits need to be clear. All information needs to include a source reference.